Copywriting
THE WORKS: CRAFTING NON-BORING, COMPELLING, AND APPROACHABLE COPY FOR A BEVY OF BRANDS FROM punchy SOCIAL captions TO engaging UX/UI DESIGNS FOR STORE DISPLAYS.
CB2 Wedding registry
Creative copy for full Gift Registry launch email journey (14+ emails), SMS, App launch, ecommerce, and paid assets as well as print collateral including store signage and gift checklists.
Gift Registry Checklist In-Store
Registry Completion Discount Email
Food52
Product copy for major launches and all quarters, SEO optimization, long-form articles, and marketing emails
Five Two by Food52 Everyday Napkins
NYC Oculus Pop-Up Announcement
Studio52
Branded Content copywriting for all amplified and organic social posts, print collateral (including catalogs, event signage, and infographics) for partnered brands including Sonos, Lifestraw, and more.
In the Groove
California Avocados (Social Copy)
California Avocados (Dedicated Email)
Food52 x Luxmi Estates (Dedicated Email)
Food52 x Angostura Bitters (Dedicated Email)
STRANDS
Brand Book development, campaign ideation, display, UX/UI design, and packaging copy
greenpan
Product copy for 10 retail websites and a massive full-website copy refresh in partnership with the company director
Valencia Pro Ceramic Nonstick Frypan Set
Chatham Ceramic Nonstick Saucepan Set